Creative
Credentials

Creative Credentials

Portfolio 2025

About me

Hi, I'm Paula Camacho just a passionate, honest and self-taught person with knowledge in graphic,UX/UI and web design. I like continuousimprovement in myself and in my work. I design interfaces that not only meet user objectives but also drive interaction and foster brand loyalty.

I greatly enjoy learning languages, exploring different cultures, and diving into music, which has allowed me to stay connected with many trends.

This passion helps me expand my perspective and stay creative, blending diverse influences into my work and daily life.

Languages

Spanish | Native
English | B2
French | A2

Skills

Adobe Suite
Figma
Prototyping
Microsoft Office Suite
User Research
HTML
CSS
Color and composition
Marketing
Wireframing

About marea.azul

Mision

To merge creativity, strategy, and technology to design seamless interfaces and designs that inspire and engage users, leveraging trends while staying true to my unique essence and professional integrity.

Vision

To become a recognized UX/UI designer, crafting intuitive and visually striking digital experiences for leading brands, while constantly evolving my skills and style to create meaningful, user-centered solutions.

Values

Authenticity
Proactivity
Passion
Innovation

Philosophy

Design is more than aesthetics; it's a bridge between users and their needs.

Campaign | Storytelling

As a school project, I developed a storytelling and transmedia design strategy that emotionally connects with users through illustrations and graphics created in Illustrator and Photoshop.

Each visual piece tells a story centered on the experience of enjoying Ricolino products, evoking moments of fun and nostalgia that resonate with consumers.

Photography

The collection of sports photographs captured with a camera reflects my exploration of dynamic moments and emotions in action. Through these images, I play with the hardness of light and the precision of composition to emphasize the raw intensity of boxing, creating visually striking and emotionally resonant shots.

Model: Karla Del Rio | Equipment: Nikon D3500

Editorial

I designed an infographic about Taylor Swift, organizing key data into clear sections with a visually appealing layout. I chose a color palette aligned with her brand and used icons and charts to simplify complex information.

For typography, I selected fonts that ensured legibility across various print formats, adjusting size and spacing for clarity. The design was optimized for different printing methods, ensuring high-quality results whether digital, offset, or large-format printing.

For the ZARBI project, I designed several chapters, magazine covers, and the entire website interface. My approach prioritized effective layout and wireframing to ensure a user-friendly experience. I began by creating wireframes to establish the structure and flow of the website, addressing potential pain points such as content hierarchy and ease of navigation.

Next, I refined the design in Figma, focusing on interactive elements and ensuring visual consistency across the site. I paid special attention to maintaining accessibility and providing a cohesive brand identity throughout the project.